Content marketing is an omnipresent topic that every company and startup should think about. Pushing your content towards the customers and B2B affiliates you want to work with is just as important as it was for years.
However, with new trends and changes coming to the market, how can you compete with the competition and still come out on top? Let’s take a look at some of the latest trends you should be aware of when content marketing is concerned.
Being unique matters
While abiding by the SEO rules of your niche is important, being unique is even more relevant in today’s content marketing. Google’s ranking has evolved from a simple system of recognizing keywords to a more elaborate machine that recognizes unique content and ranks it higher. It’s no longer good enough just to format the content properly and call it a day. Following your niche’s trends and developments as well as news that you can cover is the name of the game in 2018’s content marketing.
Multimedia over writing
Written content will always form the majority of the content we see on the internet – you are reading such a piece right now. What separates good content from average is the inclusion of multimedia materials. Things such as videos, images, infographics or even live chats are taking the world by storm.
Given that graphic designers and video editors are easy to come by these days, hiring such help for your own content creation and marketing shouldn’t be an issue. Create relevant multimedia content that people will gladly share and link in their own websites, giving you all the benefits of incoming traffic that you could ask for.
Quality over quantity
Creating fewer content pieces of higher quality is a better idea than spamming your blog or website with unnecessary filler. People will quickly realize that you are creating the same content over and over again just to get some traction on your website. You can find someone online and pay to write essay and article outlines if you are unsure what to write about.
Finding professional writing help is easy in today’s age of freelance platforms, so try finding content creators that will focus on quality content relevant to your audience. While it may not bring you the short-term benefits you are looking for, building up an audience step by step is much more important than getting some short-lived incoming traffic.
Personalized content shines
Addressing your audience in an informal manner as you would a friend or acquaintance is important. This allows you to share your content on social media platforms and gain the required attention in no time at all. What makes social media content different than content you find on other platforms is the way it is created and formatted.
Short-form content with direct information and a laid-back tone can do wonders if your content creator is willing to go that route. Make sure to create personalized social media pages and share your content exclusively through them – it will attract a stable following to those pages and make sure that you can push further content through a proper channel.
Powering your content with these strategies will enable you to approach new audiences that have untapped potential. Imagine if your content became viral on social media anytime you shared something important to your niche (or simply interesting to everyone). The impact you could make by implementing smart content marketing strategies such as these can elevate your brand and business to a new level of global popularity.