Have you ever wondered how large brands such as Popchips, Virgin America, Kraft, etc. have maintained a steady conversation flow on their social media accounts? There is more to social media conversations than posting on the whim. Although posting on the whim is within the rulebook, there is a deeper strategy to the daily tweets or posts that your favorite brands make. The best thing about this is that you can take this social media marketing strategy right out of the playbook of these large brands so that you can adopt these for your small business social media strategy.
A little over a month ago, I wrote an article that discussed the “Social Media Marketing Fallacy“. It is very easy as a small business owner to get caught up in the latest marketing bubbles. I truly believe that Social Media Marketing is a marketing bubble because many create social media accounts to develop a social media marketing strategy, even though it might not make sense to be on certain social platforms. If you are doing social media marketing correctly, the rewards could be great but if you are are using social media incorrectly, you are just wasting your time. Here are some things to consider in your small business social media marketing strategy so that you are using social media correctly:
Today I performed an experiment. To give you some background, this website was launched about 6 weeks ago and today, I have about 88 twitter followers. Granted, a small following but nonetheless, a following that will provide a statistically significant result. As you can imagine, this website is still in the “developing awareness” phase.