Have you ever wondered how large brands such as Popchips, Virgin America, Kraft, etc. have maintained a steady conversation flow on their social media accounts? There is more to social media conversations than posting on the whim. Although posting on the whim is within the rulebook, there is a deeper strategy to the daily tweets or posts that your favorite brands make. The best thing about this is that you can take this social media marketing strategy right out of the playbook of these large brands so that you can adopt these for your small business social media strategy.