Doritos & Taco Bell – Creating Marketing Buzz

Doritos and Taco Bell have teamed up to deliver the Doritos Locos Taco.  Why does this makes sense? I’m not exactly sure but, I can tell you that Taco Bell of Yum Brands has not been as successful as they have been in the past and they definitely needed a marketing program that will make or break them. What was the benefit to partnering with Doritos? Good question. read more