Have you ever wondered how large brands such as Popchips, Virgin America, Kraft, etc. have maintained a steady conversation flow on their social media accounts? There is more to social media conversations than posting on the whim. Although posting on the whim is within the rulebook, there is a deeper strategy to the daily tweets or posts that your favorite brands make. The best thing about this is that you can take this social media marketing strategy right out of the playbook of these large brands so that you can adopt these for your small business social media strategy.
What is the secret? A social media calendar of course! It looks something like the following (this example could be for a local catering company)
The conversation calendar is simple in form: assign a post type (i.e.: Image, Recipe, Trivia, Poll, Fact, etc.) to each day and build a monthly calendar in advance. By doing so, you will be preventing any lapse in social media conversations because you will no longer need to think of ways to generate engagement on the whim. Furthermore, by utilizing a conversation calendar, you will now be able to divide your social media week by topic and therefore, always finding something to speak to. For the days that you might not have a branded message that you would like to share for the daily post topic, you can use an un-branded message to keep your compelling conversations on-going.
Conversation calendars are used by all social media agencies that work with large brands – it is a way for these agencies to stay focused, provide on-going, compelling, and engaging content, and a way to measure and refine the daily post type based on measuring the reactions after making certain types of posts.