Which Content Marketing Trends You Should Know To Power Your Content

Content marketing is an omnipresent topic that every company and startup should think about. Pushing your content towards the customers and B2B affiliates you want to work with is just as important as it was for years.

However, with new trends and changes coming to the market, how can you compete with the competition and still come out on top? Let’s take a look at some of the latest trends you should be aware of when content marketing is concerned. read more

The Basics of a Product P&L

Creating a P&L for all products that you sell will ensure the success of your small business.  The purpose of a P&L is that it allows you to have visibility into your profitability, costs, opportunities for cost reduction, and better management of your final retail price points.

My favorite P&L template divides your inputs and factors into four sections: read more

Quality Assurance and 3 Small Business Solutions to Improve Quality

Here me out for a second: quality assurance is one of the greatest challenges of small businesses.  I know that some of you might not agree with this statement because small business owners take pride and ownership in their business and are producing their products/services in a much smaller quantity than any large business would therefore, you assume that lower volume equals higher quantity.  However, my argument is that this is not the case.  Although lower volume should equal higher quality, the issue that small businesses have is a limitation of resources, which impacts quality. read more

Social Media Conversation Calendar for Better Planning

Have you ever wondered how large brands such as Popchips, Virgin America, Kraft, etc. have maintained a steady conversation flow on their social media accounts?  There is more to social media conversations than posting on the whim.  Although posting on the whim is within the rulebook, there is a deeper strategy to the daily tweets or posts that your favorite brands make.  The best thing about this is that you can take this social media marketing strategy right out of the playbook of these large brands so that you can adopt these for your small business social media strategy. read more

What Social Media Platforms Are Right For Your Small Business

A little over a month ago, I wrote an article that discussed the “Social Media Marketing Fallacy“.  It is very easy as a small business owner to get caught up in the latest marketing bubbles.  I truly believe that Social Media Marketing is a marketing bubble because many create social media accounts to develop a social media marketing strategy, even though it might not make sense to be on certain social platforms.  If you are doing social media marketing correctly, the rewards could be great but if you are are using social media incorrectly, you are just wasting your time.  Here are some things to consider in your small business social media marketing strategy so that you are using social media correctly: read more

My List of What Not to do When Launching a New Item

There are many articles, books, writings, etc. that speak to what you are supposed to do when marketing a product – whether a new product or an existing one.  I decided to compile a list of my own for what not to do when launching new products because, frankly, there are too many dos out there and not enough don’ts. read more

A Twitter Follower vs. a Business Follower

Today I performed an experiment. To give you some background, this website was launched about 6 weeks ago and today, I have about 88 twitter followers. Granted, a small following but nonetheless, a following that will provide a statistically significant result.  As you can imagine, this website is still in the “developing awareness” phase. read more