Which Content Marketing Trends You Should Know To Power Your Content

Content marketing is an omnipresent topic that every company and startup should think about. Pushing your content towards the customers and B2B affiliates you want to work with is just as important as it was for years.

However, with new trends and changes coming to the market, how can you compete with the competition and still come out on top? Let’s take a look at some of the latest trends you should be aware of when content marketing is concerned. read more

Timing of Marketing – Always

Typically, traditional forms of marketing can be expensive on the grand scale.  Print, billboard, radio, and TV can be very costly to get impressions up and consumers to your store or online shop.  For small businesses, a marketing budget is usually underfunded and can get cut easily as capital will be pulled for bigger items.  But if you have a very exciting (which does not imply expensive) marketing program around your shop or products, it is a better problem to chase your supply chain than to chase the sale. read more

Service Industry: The Job is Not Done Once Complete

A few weeks ago, I wrote about 3 Keys for a Service-Driven Small Business.  These 3 keys are most important before and during a job.  However, today I want to expand upon how to succeed as a service-driven small business by discussing one of the most important thing to do after the job.  Similar to sales or selling, the job is not done and the relationship is not locked-in once contact information is exchanged.  Likewise, your job as a service small business company is not complete once the job is done.  You must continue to follow-up after the job multiple times to check that everything is still good, everything has gone as planned, etc. read more

What Social Media Platforms Are Right For Your Small Business

A little over a month ago, I wrote an article that discussed the “Social Media Marketing Fallacy“.  It is very easy as a small business owner to get caught up in the latest marketing bubbles.  I truly believe that Social Media Marketing is a marketing bubble because many create social media accounts to develop a social media marketing strategy, even though it might not make sense to be on certain social platforms.  If you are doing social media marketing correctly, the rewards could be great but if you are are using social media incorrectly, you are just wasting your time.  Here are some things to consider in your small business social media marketing strategy so that you are using social media correctly: read more

Are You More Convenient Than Your Competitors?

Take a look around you.  If there is one thing that marketers do well, it is to make products and services more convenient for their consumers.  Convenience has been on trend for a long-time.  For example, the number of microwavable frozen foods has proliferated in the last 15 years.  Moreover, if you were to do an audit, I would bet that more frozen foods are microwavable than oven-only, although microwavable implies “oven ready”.  Outside of frozen foods, even the marketers at Tide have been challenging themselves to reinvent the way we do laundry to make it more convenient.  Tide has removed multiple steps in the washing process (detergent, stain-remover, and brightener) by combining into one process through the launch of the Tide Pods.  I don’t think there has ever been a trend as clear as this one that is screaming at you – the small business owner – to leverage immediately. read more