A little over a month ago, I wrote an article that discussed the “Social Media Marketing Fallacy“. It is very easy as a small business owner to get caught up in the latest marketing bubbles. I truly believe that Social Media Marketing is a marketing bubble because many create social media accounts to develop a social media marketing strategy, even though it might not make sense to be on certain social platforms. If you are doing social media marketing correctly, the rewards could be great but if you are are using social media incorrectly, you are just wasting your time. Here are some things to consider in your small business social media marketing strategy so that you are using social media correctly:
Food Trucks and Touch Screens?
Burger King is creating a good amount of marketing buzz around their new menu and the experience that consumers will have. They have redeveloped their menu, which is somewhat reminiscent of McDonald’s to be more health conscious by adding salad and wraps options. They will somehow be incorporating a touchscreen into their point of sale and using food trucks to get their product out to the masses.
There are many articles, books, writings, etc. that speak to what you are supposed to do when marketing a product – whether a new product or an existing one. I decided to compile a list of my own for what not to do when launching new products because, frankly, there are too many dos out there and not enough don’ts.
Doritos and Taco Bell have teamed up to deliver the Doritos Locos Taco. Why does this makes sense? I’m not exactly sure but, I can tell you that Taco Bell of Yum Brands has not been as successful as they have been in the past and they definitely needed a marketing program that will make or break them. What was the benefit to partnering with Doritos? Good question.
Take a look around you. If there is one thing that marketers do well, it is to make products and services more convenient for their consumers. Convenience has been on trend for a long-time. For example, the number of microwavable frozen foods has proliferated in the last 15 years. Moreover, if you were to do an audit, I would bet that more frozen foods are microwavable than oven-only, although microwavable implies “oven ready”. Outside of frozen foods, even the marketers at Tide have been challenging themselves to reinvent the way we do laundry to make it more convenient. Tide has removed multiple steps in the washing process (detergent, stain-remover, and brightener) by combining into one process through the launch of the Tide Pods. I don’t think there has ever been a trend as clear as this one that is screaming at you – the small business owner – to leverage immediately.
If you are looking to increase business sales, you first need to analyze your business performance to determine the right marketing tactics that will help you to achieve your goals. Below are 10 ideas to help you get started to analyze business performance:
Today I performed an experiment. To give you some background, this website was launched about 6 weeks ago and today, I have about 88 twitter followers. Granted, a small following but nonetheless, a following that will provide a statistically significant result. As you can imagine, this website is still in the “developing awareness” phase.