Are You More Convenient Than Your Competitors?

Take a look around you.  If there is one thing that marketers do well, it is to make products and services more convenient for their consumers.  Convenience has been on trend for a long-time.  For example, the number of microwavable frozen foods has proliferated in the last 15 years.  Moreover, if you were to do … Continue reading Are You More Convenient Than Your Competitors?