Timing of Marketing – Always

Typically, traditional forms of marketing can be expensive on the grand scale.  Print, billboard, radio, and TV can be very costly to get impressions up and consumers to your store or online shop.  For small businesses, a marketing budget is usually underfunded and can get cut easily as capital will be pulled for bigger items.  But if you have a very exciting (which does not imply expensive) marketing program around your shop or products, it is a better problem to chase your supply chain than to chase the sale. read more