Social Media Conversation Calendar for Better Planning

Have you ever wondered how large brands such as Popchips, Virgin America, Kraft, etc. have maintained a steady conversation flow on their social media accounts?  There is more to social media conversations than posting on the whim.  Although posting on the whim is within the rulebook, there is a deeper strategy to the daily tweets or posts that your favorite brands make.  The best thing about this is that you can take this social media marketing strategy right out of the playbook of these large brands so that you can adopt these for your small business social media strategy. read more

What Social Media Platforms Are Right For Your Small Business

A little over a month ago, I wrote an article that discussed the “Social Media Marketing Fallacy“.  It is very easy as a small business owner to get caught up in the latest marketing bubbles.  I truly believe that Social Media Marketing is a marketing bubble because many create social media accounts to develop a social media marketing strategy, even though it might not make sense to be on certain social platforms.  If you are doing social media marketing correctly, the rewards could be great but if you are are using social media incorrectly, you are just wasting your time.  Here are some things to consider in your small business social media marketing strategy so that you are using social media correctly: read more

Burger King – Marketing Strategy

Food Trucks and Touch Screens?

Burger King is creating a good amount of marketing buzz around their new menu and the experience that consumers will have.  They have redeveloped their menu, which is somewhat reminiscent of McDonald’s to be more health conscious by adding salad and wraps options.  They will somehow be incorporating a touchscreen into their point of sale and using food trucks to get their product out to the masses. read more

My List of What Not to do When Launching a New Item

There are many articles, books, writings, etc. that speak to what you are supposed to do when marketing a product – whether a new product or an existing one.  I decided to compile a list of my own for what not to do when launching new products because, frankly, there are too many dos out there and not enough don’ts. read more